The Axon Story

AppLovin, the company behind Axon, started in 2012 with a simple app that let friends share the games they were playing with each other. Like many startups, we needed a way to promote ourselves and grow our users, but the marketing tools at the time didn’t meet our needs. So we pivoted; instead of building just another app, we built a platform to solve the broader marketing challenges we were facing.

For more than a decade, we focused on helping mobile game developers market their apps effectively. Having come from gaming ourselves, we built a network that reached over a billion daily active users through targeted ads in mobile games. It was incredibly rewarding to see how our platform helped studios worldwide scale their businesses, leading to fresh investments, hit game launches, and significant job creation in the industry. Built on the Axon AI technology, this progress naturally evolved into today’s Axon platform.
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In 2024, we expanded our vision, believing our marketing tools could benefit businesses beyond gaming. We rolled out an initial version of our solution to e-commerce and direct-to-consumer brands, and the results exceeded our expectations, proving we could drive growth for many business. That momentum fueled the launch of Axon Ads Manager, our self-serve, AI-powered advertising platform. With access to over a billion daily active users and precision targeting designed to drive real results, Axon Ads Manager helps companies reach their ideal customers and make the most of every marketing dollar.

Our goal is to make profitable growth accessible to every business, allowing you to focus on what you do best. As you succeed on our platform, we hope you’ll share your story with us.  Nothing brings us greater joy than celebrating our partners' achievements.

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“We started as a small business ourselves, so we understand the challenges of growth, the stress of financing, and the thrill of reinvesting profits into expansion. Our team embodies the same mindset that got us here: a humble spirit, a relentless work ethic, a curiosity that drives innovation, and a commitment to challenge the status quo while delivering real, measurable value to you.”

The Axon Team