Yeah I have no idea how Applovin got their ads to work so well. I spent over $3,000,000 there last year. Just something I didn’t think was possible on that sort of ad space 24 months ago

We’ve been seeing really strong results for ecommerce brands using AppLovin lately. In multiple accounts, it’s outperforming Meta — even on "First Click" - NC ROAS in Triple Whale. Worth paying attention if you’re scaling paid media beyond the usual channels.

Stock issues forced us to kill the Axon campaigns. Launched the first 2026 campaigns on Saturday. Early results are strong. Main goal this year of almost all our clients: scale Axon and TikTok Shop to maximize Channel diversity. Not to outperform Meta, just to match it.

Applovin was the fastest growing platforms for the brands I manage this holiday season. Had two accounts spending over $70k/day. This channel is probably the easiest to scale and the easiest to win on right now.

@JeremyThurswell, President of @kitsch, dropped a wild hot take: “I think AppLovin’s taking over the world.” Kitsch now spends almost as much on AppLovin as Meta — with similar efficiencies.

Just onboarded another brand into AppLovin (first time doing this self serve after our other brand was not self serve last year) Shopify App Instal + pixel + end card creations in canva + video ad upload + hitting go on the campaign One hour and I’m done, highly impressed

When we moved beyond first-order efficiency and evaluated customer lifetime value in our 2026 Media Performance Index, @AxonAdsManager by @applovin stood out — delivering the highest LTV among observed cohorts. That matters.

I’ve spent over $3M on AppLovin ads It’s a straight forward and powerful ad engine If you’re looking to scale or launch this thread is for you

AppLovin is about to eclipse 4% of total budget share. Their share of the pie has grown 7% in 2 months. Things to note: • still in closed beta • eligible brands have ~1mo wait to onboard

Very happy with how we closed out sale period/quarter. Put our focus on leveraging Applovin to keep up NC Acquisition while increasing Meta's Customer Retention's share of spend. Landed around 55% of Meta's spend allocated to existing customer targeting.

One of the biggest drivers of growth we’ve observed in 2025? AppLovin. Many marketers have asked: “How good is it really?” This case with True Classic offers rare, experiment-backed proof.

So when AppLovin started picking up steam as an ad channel, Immi wanted to validate its incrementality in the mix through geo-lift testing with us. Here’s what the data showed: - AppLovin drove an 11.3% incremental lift on Shopify - Plus, 7.38% lift on Amazon from halo effects (41% of total incrementality) - iCPA 46% lower when halo effects were included - iROAS 36% higher than other channels in their mix

We took a brand from $200/day → $9,000/day on @AppLovin @AxonAdsManager in 2 weeks. Now it’s outspending Meta. Higher ROAS. Better stability. Most people are still crying about CPMs. Meanwhile, early adopters are scaling quietly on platforms nobody’s watching. Applovin isn’t a “side channel.” It’s becoming a real performance engine, if you get in early. If you’re spending $50K+/mo on Meta or TikTok, now’s the time to diversify.

The future of advertising will look like applovin Almost no levers to pull Just throw ads in Select budget/bid structure Click play

Applovin reps out here on the weekend replying to slack DMs within minutes while we 10x budgets for clients. Never seen this type of support before from a new platform, very refreshing.

Yeah I have no idea how Applovin got their ads to work so well. I spent over $3,000,000 there last year. Just something I didn’t think was possible on that sort of ad space 24 months ago

We’ve been seeing really strong results for ecommerce brands using AppLovin lately. In multiple accounts, it’s outperforming Meta — even on "First Click" - NC ROAS in Triple Whale. Worth paying attention if you’re scaling paid media beyond the usual channels.

Stock issues forced us to kill the Axon campaigns. Launched the first 2026 campaigns on Saturday. Early results are strong. Main goal this year of almost all our clients: scale Axon and TikTok Shop to maximize Channel diversity. Not to outperform Meta, just to match it.

Applovin was the fastest growing platforms for the brands I manage this holiday season. Had two accounts spending over $70k/day. This channel is probably the easiest to scale and the easiest to win on right now.

@JeremyThurswell, President of @kitsch, dropped a wild hot take: “I think AppLovin’s taking over the world.” Kitsch now spends almost as much on AppLovin as Meta — with similar efficiencies.

Just onboarded another brand into AppLovin (first time doing this self serve after our other brand was not self serve last year) Shopify App Instal + pixel + end card creations in canva + video ad upload + hitting go on the campaign One hour and I’m done, highly impressed

When we moved beyond first-order efficiency and evaluated customer lifetime value in our 2026 Media Performance Index, @AxonAdsManager by @applovin stood out — delivering the highest LTV among observed cohorts. That matters.

I’ve spent over $3M on AppLovin ads It’s a straight forward and powerful ad engine If you’re looking to scale or launch this thread is for you

AppLovin is about to eclipse 4% of total budget share. Their share of the pie has grown 7% in 2 months. Things to note: • still in closed beta • eligible brands have ~1mo wait to onboard

Very happy with how we closed out sale period/quarter. Put our focus on leveraging Applovin to keep up NC Acquisition while increasing Meta's Customer Retention's share of spend. Landed around 55% of Meta's spend allocated to existing customer targeting.

One of the biggest drivers of growth we’ve observed in 2025? AppLovin. Many marketers have asked: “How good is it really?” This case with True Classic offers rare, experiment-backed proof.

So when AppLovin started picking up steam as an ad channel, Immi wanted to validate its incrementality in the mix through geo-lift testing with us. Here’s what the data showed: - AppLovin drove an 11.3% incremental lift on Shopify - Plus, 7.38% lift on Amazon from halo effects (41% of total incrementality) - iCPA 46% lower when halo effects were included - iROAS 36% higher than other channels in their mix

We took a brand from $200/day → $9,000/day on @AppLovin @AxonAdsManager in 2 weeks. Now it’s outspending Meta. Higher ROAS. Better stability. Most people are still crying about CPMs. Meanwhile, early adopters are scaling quietly on platforms nobody’s watching. Applovin isn’t a “side channel.” It’s becoming a real performance engine, if you get in early. If you’re spending $50K+/mo on Meta or TikTok, now’s the time to diversify.

The future of advertising will look like applovin Almost no levers to pull Just throw ads in Select budget/bid structure Click play

Applovin reps out here on the weekend replying to slack DMs within minutes while we 10x budgets for clients. Never seen this type of support before from a new platform, very refreshing.

Yeah I have no idea how Applovin got their ads to work so well. I spent over $3,000,000 there last year. Just something I didn’t think was possible on that sort of ad space 24 months ago

We’ve been seeing really strong results for ecommerce brands using AppLovin lately. In multiple accounts, it’s outperforming Meta — even on "First Click" - NC ROAS in Triple Whale. Worth paying attention if you’re scaling paid media beyond the usual channels.

Stock issues forced us to kill the Axon campaigns. Launched the first 2026 campaigns on Saturday. Early results are strong. Main goal this year of almost all our clients: scale Axon and TikTok Shop to maximize Channel diversity. Not to outperform Meta, just to match it.

Applovin was the fastest growing platforms for the brands I manage this holiday season. Had two accounts spending over $70k/day. This channel is probably the easiest to scale and the easiest to win on right now.

@JeremyThurswell, President of @kitsch, dropped a wild hot take: “I think AppLovin’s taking over the world.” Kitsch now spends almost as much on AppLovin as Meta — with similar efficiencies.

Just onboarded another brand into AppLovin (first time doing this self serve after our other brand was not self serve last year) Shopify App Instal + pixel + end card creations in canva + video ad upload + hitting go on the campaign One hour and I’m done, highly impressed

When we moved beyond first-order efficiency and evaluated customer lifetime value in our 2026 Media Performance Index, @AxonAdsManager by @applovin stood out — delivering the highest LTV among observed cohorts. That matters.

I’ve spent over $3M on AppLovin ads It’s a straight forward and powerful ad engine If you’re looking to scale or launch this thread is for you

AppLovin is about to eclipse 4% of total budget share. Their share of the pie has grown 7% in 2 months. Things to note: • still in closed beta • eligible brands have ~1mo wait to onboard

Very happy with how we closed out sale period/quarter. Put our focus on leveraging Applovin to keep up NC Acquisition while increasing Meta's Customer Retention's share of spend. Landed around 55% of Meta's spend allocated to existing customer targeting.

One of the biggest drivers of growth we’ve observed in 2025? AppLovin. Many marketers have asked: “How good is it really?” This case with True Classic offers rare, experiment-backed proof.

So when AppLovin started picking up steam as an ad channel, Immi wanted to validate its incrementality in the mix through geo-lift testing with us. Here’s what the data showed: - AppLovin drove an 11.3% incremental lift on Shopify - Plus, 7.38% lift on Amazon from halo effects (41% of total incrementality) - iCPA 46% lower when halo effects were included - iROAS 36% higher than other channels in their mix

We took a brand from $200/day → $9,000/day on @AppLovin @AxonAdsManager in 2 weeks. Now it’s outspending Meta. Higher ROAS. Better stability. Most people are still crying about CPMs. Meanwhile, early adopters are scaling quietly on platforms nobody’s watching. Applovin isn’t a “side channel.” It’s becoming a real performance engine, if you get in early. If you’re spending $50K+/mo on Meta or TikTok, now’s the time to diversify.

The future of advertising will look like applovin Almost no levers to pull Just throw ads in Select budget/bid structure Click play

Applovin reps out here on the weekend replying to slack DMs within minutes while we 10x budgets for clients. Never seen this type of support before from a new platform, very refreshing.