Product
Advertisers on Axon come in all shapes and sizes, from global brands to local businesses. They move fast and operate efficiently. But many struggle with one persistent constraint: creative volume.
And creative volume matters. More assets and more variety drive higher performance.
We want Axon to work for everyone, not just teams with in-house studios or agency support. Lowering the creative barrier is essential if any advertiser with a strong product and clear intent is going to launch and compete effectively.
To solve this, we are automating creative generation.
Every Axon shopping ad consists of three components:
We consistently hear that the interactive layer is where many advertisers struggle to create volume and diversity. It is a format that is unique to Axon and not easily reused across platforms.
When interactives are strong, performance improves materially. This is where many high-value clicks occur. A well-built interactive reinforces the message, showcases products, and drives action.
When interactives are weak, the entire ad suffers. Even a strong video can lose momentum at the handoff.
For that reason, interactive generation was the first problem we chose to solve.
About two weeks ago, we rolled out the first version of a fully automated, multi-agent production pipeline that generates interactives for advertisers promoting purchases on their websites.
From the advertiser’s perspective, the experience is simple:
Behind the scenes, the system is significantly more complex. A coordinated network of AI agents handles the workflow. Each agent performs a specific task, passes output to the next stage, and validates constraints throughout the process. At a high level:
The complexity remains hidden from our users: they receive ready-to-use outputs without having to manage production.
We began with a focused rollout to a subset of web advertisers. The goal was not to cover every edge case immediately, but to ship, observe usage, and iterate.
Thus far, here’s what we’ve seen:
In just two weeks, we’ve seen AI-generated interactives ramp up to account for a significant share of total HTML spend – and this only continues to increase. Here’s what advertisers had to say:
"These AI-generated interactives are absolutely stunning and amazing."
"I liked the AI interactives! I’d love to have more of those…it would be really helpful if Axon could provide specific interactives for each sale that we have throughout the year."
"I think these are very strong…if we can get assets like this in high volume automatically, we could really scale the creatives in our campaigns quickly."
"I am really enjoying how advanced AppLovin has been in leveraging AI to fast-track performance for advertisers, something that the other platforms are lagging in."
The structural impact is clear. Advertisers no longer need to learn a bespoke format, design assets manually, or coordinate external creative resources. They can generate performant interactives simply by opting in.
This removes friction and increases creative volume simultaneously.
This is the first phase. Our immediate priority is to make AI-generated interactives widely available:
Further, we are expanding capabilities in two directions:
We have already begun limited testing of fully automated video generation, producing videos up to 60 seconds for select advertisers. Early results are encouraging, with some generated assets emerging as top performers.
We anticipate expanding automated video generation to a broader group of advertisers in early Q2.
For our gaming partners, who run some of the largest and most sophisticated campaigns on Axon, we're also building toward automated playable ad creation. That format matters enormously to this segment, and automation can unlock real scale there too.
We take ease of use seriously.
The more we reduce friction, the more advertisers can focus on growth rather than production constraints.
Our long-term vision is straightforward: any business, regardless of size, should be able to access high-quality creative and compete effectively on Axon.
Automated creative generation is a major step toward that goal.
Interested in solving problems at the intersection of engineering and product? We are hiring!